It’s no secret that I love working with French brands, and one of my absolute favorites right now is the US outpost of the aptly titled Parisian brand FRNCH— pronounced like, well, “French.” You may remember ce marque from the pretty little polka-dot number I debuted earlier this summer.

Parisian Brand FRNCH

Based in the third arrondissement of Paris, this dreamy collection of ready-to-wear feminine frocks perfectly captures the unpretentious simplicity and minimalist sophistication that defines French Girl style.

Exhibit A: Meet the Alika dress (above).

This golden-hued maxi moves with the fluidity of melted Provençal butter, and somehow manages to be simultaneously both subtle and a standout—the very paradox that makes a French Girl so intoxicating.

This stunner evoked reactions ranging from elegant “Beauty and the Beast vibes” to comparisons with Beyonce’s iconic Lemonade video—also known as the height of Sasha Fierce boldness. With adjustable straps and a hidden snap to create a more modest décolletage, every detail of this classic wrap style is designed to perfectly flatter any female form and evoke the authenticity of une vrai française.

Shop the Spring/Summer 2020 collection here.

FRNCH US
@frnch_us