FRNCH

Les Fleurs d'Automne | How to Wear Autumn Florals

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In case you haven’t heard, floral prints are no longer just for spring and summer. Fall florals are definitely their own thing, and the good news is: they’re here to stay.

Meryl Streep’s iconic line as fashion doyenne Miranda Priestley in the 2006 film, ‘The Devil Wears Prada.’

Meryl Streep’s iconic line as fashion doyenne Miranda Priestley in the 2006 film, ‘The Devil Wears Prada.’

Here to make the case is FRNCH—which if you’ve been here for a while, you know is one of my all-time favorite French girl brands.

Consider this your handy how-to guide to wearing the autumnal wardrobe trend that’s surely becoming a perennial staple.

  1. Look for long sleeves.
    Sleeveless and strapless tops pretty much scream “warm weather,” so a long-sleeved top or dress (like this one) will make it clear to everyone around you that you’re aware of what month it is—especially during a year like this one which has made it easy to forget.

  2. Choose a pattern with a dark background.
    While I’m an advocate for wearing whites and light tones all year round, a dark background distinguishes the floral pattern apart from spring and summer territory.

  3. Try a maxi length style.
    A longer skirt will add extra warmth during those cooler months. Give it a try!

  4. Opt for a thick fabric.
    By the same token, a thicker fabric adds texture and warmth to a fall ensemble.

  5. Style shorter hems with black tights and boots.
    There are so many ways style cool weather dresses. Black tights create a monochromatic and elongated silhouette in tandem with your dark floral background which will allow les fleurs to shine, and give you a chance to show off those boots and bottines (booties) which are often hidden under pants.

Click HERE to shop the FRNCH US Fall/Winter 2020 Collection.

And click here and here to read about some of my other FRNCH favorites.

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June Gloom and Summer Style in FRNCH

A sneek peek at the jumpsuit of my dreams, coming soon to the FRNCH Summer 2021 Collection.

A sneek peek at the jumpsuit of my dreams, coming soon to the FRNCH Summer 2021 Collection.

Summer style is officially on the horizon. Even though June is considered a downer of a month in Southern California—“June Gloom” as it’s (un)popularly known—I’m not afraid to admit that it’s actually one of my favorite seasons.

Living in a region that sees sunshine on average 284 days of the year can drive one to temporary fits of madness that include yearning for a little precipitation here and there. As someone who lives for the gray skies and general moodiness of Paris, June is often as close as one can get around here. Finding oneself stuck in a spontaneous thunderstorm and ducking into a brasserie for an unexpected verre du vin to sip on as la pluie passes is practically unheard of in these parts. The cloudy days of June, reserved for nothing but cocooning—as the Frenchies say—and just being generally morose, are ones that I personally cherish for my own sanity and self care. Even in sunny California, no one can be “on” constantly, and every once in a while it’s ok to hit the reset button on our moods.

One particular brand that knows plenty about Parisian pouting is FRNCH—one of my favorites, and I hope one of yours. The Summer collection of this French favorite is nothing short of brilliant, and if you’re one of the eager-to-travel bunch who will be on the first flight to Paris as soon as De Gaulle airport will have us, you’ll want to get your wardrobe ready in advance.

Consider this a preview of the most coveted (yet to be released) jumpsuit, that even the most parsimonious Parisian would be hard pressed to pass up. With lettuce bib sleeves, subtle texturing, and on-trend wide leg trousers, this onesie plays so perfectly with proportions, I couldn’t believe it hadn’t been tailored just for me. We all have our magical Cinderella moments when a dream piece fits perfectly right off the rack, and this was mine. Petite as I am, the hem length hits perfectly with a low heel, and I couldn’t be happier.

Click HERE to shop the FRNCH Summer Collection 2021.

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Celebrating Spring Style in FRNCH

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Lundi mornings are for lounging in the new FRNCH Spring/Summer 2021 collection. This silky floral midi skirt is the perfect spring staple. Florals for Printemps? Groundbreaking.

PS. Scroll down for a closer look at what I’m reading right now. I discovered this petit trésor at an antique store, and since museums have been closed for a while, I’ve been craving culture. Are you an art lover too?

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Shop These Favorites from the FRNCH Spring 2021 Collection

Moi in the Annissa dress from the FRNCH Spring Collection.

Moi in the Annissa dress from the FRNCH Spring Collection.

The Printemps 2021 collection from FRNCH has arrived, and after a long winter spent locked down indoors, these pretty pastels, feminine florals, and colorful coveralls are sure to put a Spring in your step!

One of my favorite Parisian brands, FRNCH is known for its contemporary chic collections and sleek style, infusing elements of traditional French girl minimalism with pops of color and pretty patterns.

Expect perennial springtime favorites like gingham, polka dots, muted florals, and colorful crocheted knits. Lavender is a major player in the color palette of this season’s wares, likely to conjure technicolor dreams of the signature lush Provençal champs de lavande. Other sherbet hues like matcha greens, berry pinks, and the occasional orange creamsicle give way to classic earth tones in the form of jumpsuits, silky blouses, overalls, prairie dresses, and light cardigans.

See more of my favorites below, and shop the FRNCH Spring Collection HERE.

Shop These Favorites from the FRNCH Spring 2021 Collection

The Edelyne jupe from the FRNCH Spring Collection.

The Edelyne jupe from the FRNCH Spring Collection.

The Assa dress from the FRNCH Spring Collection.

The Assa dress from the FRNCH Spring Collection.

J'adore du Jour | Le Masque by FRNCH

Peek-a-boo! C’est moi in the Irene mask from FRNCH (US)—did you recognize me?

Peek-a-boo! C’est moi in the Irene mask from FRNCH (US)did you recognize me?

By now, my love for the Parisian brand FRNCH, and its attention to simple yet feminine detail, is quite evident.

Since the need to wear face masks in public has become an inevitability, so have the excuses to do more shopping—although, to be fair, it’s never taken anything as drastic as a pandemic to convince me to shop.

If you’re all about matching un masque to your ensemble—is creating a whole separate wardrobe pour le visage going to become a thing?—then look no further than FRNCH (US) for all of your face accessory needs.

Without compromising on safety or style, this collection embodies the brand’s undeniably French aesthetic—think chic solids like classic chambray, and pretty prints like muted florals and polka dots. All 100% cotton and machine washable, the entire selection is $15 or less, and best of all—they’re a guaranteed fit.

Click here to shop.

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Le Marque | Like a FRNCH Girl

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What is it about a polka-dot pattern that can render any dress, blouse, or otherwise, so instantly chic? It’s just one of those iconic looks, like a monogrammed logo or pearl detailing, that can turn anything it graces into a classic.

Enter the Adonie dress (above) from my new favorite Parisian brand, FRNCH. No, that’s not a typo. This insta-chic collection is so inherently and authentically French that it doesn’t even need the E to prove it.

“Dedicated to a city that embraces elegance and simplicity, FRNCH's ready-to-wear concept also boldly merges the feminine look with the masculine,” the brand’s mission statement explains. “The result is an audacious expression of Parisian style, culture and way of being.”

With a flagship location in the third arrondissement of Paris, the whole luxurious collection is now available to les américaines via FRNCH US.

Shop the Spring/Summer 2020 collection here.

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@frnch_us