Le Re-brand | Ladurée Goes Green

The pièce de résistance of Ladurée is its traditional St. Honoré dessert (front) and signature pastel china.

The pièce de résistance of Ladurée is its traditional St. Honoré dessert (front) and signature pastel china.

Did you know that our beloved Ladurée has rebranded as a fully Vegan restaurant, with an entirely reimagined, plant-based menu? In participation with Vegan chef Matthew Kenney, both full-menu Los Angeles locations, including Beverly Hills and The Grove, have made the shift. (Note: A third kiosk location at The Americana at Brand in Glendale offers to-go beverages and pastries only)

While I absolutely respect and understand the need for dietary restrictions and fully support the informed personal decisions that come with choosing a Vegan lifestyle, as a fierce defender of the preservation of French culture, including its historical integrity and the deep-seated roots of French cuisine, I’m sorry to say that I’m not excited about eating a Croque Monsieur made with tofu instead of the traditional jambon and gruyère cheese.

Offering Vegan-friendly options or substitutions (some of which are already available in French locations, and will be rolled out to the nearly 80 worldwide destinations) is a wonderful way to accommodate alternative dietary choices, but a fully meat-less menu overhaul here in the States feels extreme.

The 158 year old pâtisserie, known especially for its gold-standard macarons and dreamy desserts served upon the brand’s signature pastel green, pink, and blue rimmed dishware, is a world renowned French institution and an unofficial cultural landmark.

What do you think of these changes?

Ladurée Beverly Hills
311 N. Beverly Drive
Beverly Hills

Ladurée The Grove
189 The Grove Drive
Los Angeles

unnamed-8.jpg
LADURÉE GOES GREEN (2).png